In September 2015, Harris Commerce launched E.V.O.L.V.E. (Empowerment, Vision, Opportunity, Leadership, and Value through Entrepreneurship). E.V.O.L.V.E. is an entrepreneurship program that benefits cities and citizens through better branding, which leads to increased revenue.
Poverty isn't something a family welcomes in their lives but it's an epidemic that needs closer attention. Poverty doesn't discriminate. We think that supportive opportunities like our EVOLVE program can at least lift the burden for some and make it easier for children enjoy their lives and focus more in the classroom. We're providing an alternative for poverty-stricken families who could potentially prove valuable for them and your city.
A message from our CMO, Cory R. Harris:
Yes, hard work provides opportunities but sometimes hard work doesn't provide the necessary rewards. Time and proper investment are key in building a foundation for your family, city, etc. Harris Commerce believes the power of image sets the tone that provides more opportunities. Our design-led branding company focuses on telling your story through quality designs. Let's face it, we're in a capitalistic society and a brand-driven, innovative strategy allows you to compete. When words aren't enough, allow our creatively designed ads to tell your story the RIGHT WAY.
If you are interested in bringing this program to your city or county, please complete the online inquiry so we may contact you.
EFFECTIVE CITY BRANDING
86 percent of place brands fail within one year of introduction. Over the past ten years, a place-branding consultancy has developed a database of more than 5,000 place brands. From that data source, they have found that only 14 percent of place brands continue a year from launch. They estimate nearly $75 million has been spent on failed place brands.
Business owners underestimate how much money is needed so they are forced to close before they've even had a chance to succeed. Our E.V.O.L.V.E. program simply provides a chance for growth of the individual, city, county, and beyond and THAT leads to economic growth.
For small business owners who want to expand but have very few resources, our E.V.O.L.V.E.
program helps make their business more attractive, which could generate more revenue (and
potentially, more jobs).
Fifty-one percent (51%) of all workers in the United States make less than $30,000 a year. Imagine supporting your (middle-class) family with just $2,500 a month – and don't forget that the taxes must still be taken out. It has been estimated that it takes approximately $50,000 a year to support a middle-class lifestyle for a family of four in the U.S. today, and so the fact that 71 percent of all workers make less than that shows the difficulties of raising a family.
That first number is truly staggering. The federal poverty level for a family of five is $28,410 and yet almost 40 percent of all American workers do not even earn $20,000 a year.
More than 1 in 5 children in the United States live in poverty. More than 46 million Americans live in poverty. The poverty rate for all persons masks considerable variation between racial/ethnic subgroups. Poverty rates for blacks and Hispanics greatly exceed the national average. In 2010, 27.4 percent of blacks and 26.6 percent of Hispanics were poor, compared to 9.9 percent of non-Hispanic whites and 12.1 percent of Asians.
Poverty rates are highest for families headed by single women, particularly if they are black or Hispanic. In 2010, 31.6 percent of households headed by single women were poor, while 15.8 percent of households were headed by single men and 6.2 percent of
married-couple households lived in poverty.
Our E.V.O.L.V.E. program eliminates the political standoff about higher wages. So whether you're
uneducated, educated, or a small business owner with very few resources, this program helps
provide opportunities for those with no credit, bad credit or even PERFECT credit. Welcome to
the evolution of branding; welcome to the world of E.V.O.L.V.E.!