E.V.O.L.V.E.

E.V.O.L.V.E.

In September 2015, Harris Commerce launched E.V.O.L.V.E. (Empowerment, Vision, Opportunity, Leadership, and Value through Entrepreneurship). E.V.O.L.V.E. is an entrepreneurship program that benefits cities and citizens through better branding, which leads to increased revenue.

OUR OBJECTIVE:
Economic rejuvenation of poverty-stricken cities combined with an entrepreneur program that strategically focuses on brand ideology can help provide hope. We believe there's a huge difference between a job that's convenient and a job that builds a future.

EFFECTIVE CITY BRANDING

86 percent of place brands fail within one year of introduction. Over the past ten years, a place-branding consultancy has developed a database of more than 5,000 place brands. From that data source, they have found that only 14 percent of place brands continue a year from launch. They estimate nearly $75 million has been spent on failed place brands.

POVERTY, RACE, & CHILDREN

More than 1 in 5 children in the United States live in poverty. More than 46 million Americans live in poverty. The poverty rate for all persons masks considerable variation between racial/ethnic subgroups. Poverty rates for blacks and Hispanics greatly exceed the national average. In 2010, 27.4 percent of blacks and 26.6 percent of Hispanics were poor, compared to 9.9 percent of non-Hispanic whites and 12.1 percent of Asians.

Poverty rates are highest for families headed by single women, particularly if they are black or Hispanic. In 2010, 31.6 percent of households headed by single women were poor, while 15.8 percent of households were headed by single men and 6.2 percent of married-couple households lived in poverty.

INSUFFICIENT CAPITAL

Business owners underestimate how much money is needed so they are forced to close before they've even had a chance to succeed. Our E.V.O.L.V.E. program simply provides a chance for growth of the individual, city, county, and beyond and THAT leads to economic growth.

For small business owners who want to expand but have very few resources, our E.V.O.L.V.E. program helps make their business more attractive, which could generate more revenue (and potentially, more jobs).

HOUSEHOLD INCOME

Fifty-one percent (51%) of all workers in the United States make less than $30,000 a year. Imagine supporting your (middle-class) family with just $2,500 a month – and don't forget that the taxes must still be taken out. It has been estimated that it takes approximately $50,000 a year to support a middle-class lifestyle for a family of four in the U.S. today, and so the fact that 71 percent of all workers make less than that shows the difficulties of raising a family.

According to the Bureau of Labor Statistics, the median wage for workers in the United States in the fourth quarter of 2016 was $44,148 per year for a 40-hour work week. Also during the same time period, 44 percent of recent college grads were employed in jobs NOT requiring degrees.
Our E.V.O.L.V.E. program eliminates the political standoff about higher wages. So whether you're uneducated, educated, or a small business owner with very few resources, this program helps provide opportunities for those with no credit, bad credit or even PERFECT credit. Welcome to the evolution of branding; welcome to the world of E.V.O.L.V.E.!
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